Nik Simms – Program me this?

I was contacted last week by a company that wanted to automate its services. They do a lot Search engine optimisation.

One of the things they wanted to automate was the process of finding blogs and posting comments. They use journalists and copywriters to write comment to posts related to a topic then go around the Internet finding blogs that have similar posts. They then add comments using the copy they have created and supply links to the site they are trying to improve search engine positions for. The effect is that the blog gets more traffic from the quality copy and this leads to more comments and more people following the link to the clients site.

The brief of this item was to automate the finding of Blogs related to the keywords supplied and store the URLs in a database, no problem. Then they want the stored URLs to be filtered to the specific blog program i.e. wordpress. Other filters are applied to make sure that the URL is a post with the ability to comment.

The journalists and copywriters would write generic comment content that is broken into paragraphs, this could be 100′s off paragraphs and capable of growing. Also they wanted a keyword builder that would fill areas of the copy / paragraphs with a dynamic keyword or phrase.

The system would then post out random related comments of 3 or 4 paragraphs to blogs related to the topic all at a click of a button. This would save the PR department and make more profit.